Brigitte Werfel September 8, 2021 Proposal
As you move through your presentation, speak conversationally to those around you. Remember that you are not lecturing to a university class or speaking to a Rotary Club. Your presentation is a business process-even though you may be demonstrating your technical know-how-and you are endeavoring to win a contract or an assignment. It won`t be possible for you to perform as an expert-the person or company right for this job-unless you receive the go-ahead from your audience. Much more depends at this point upon your ability to express how you intend to apply your expertise than what that expertise actually is.
If you are replying to an RFP (Request for Proposal) or applying for a specific grant, you need to follow any instructions specified in the RFP or grant application as precisely as possible. An RFP response typically requires combining government agency forms with topics you need to write from scratch - based on what the RFP asks you talk about.
Try to avoid using jargon, acronyms, and insider terms. Instead of making you sound more intelligent and knowledgeable, they can obstruct the communications process and produce a contrary effect. For example, although you feel sure your audience knows what you are talking about, there is always the chance that one member of the group reviewing your proposal may misunderstand an expression. Or perhaps he or she may simply never have heard a particular term and is reluctant to ask for clarification. Unbeknownst to you, that person may be someone who ultimately has a strong influence over whether your proposal is accepted or rejected.
The importance of packaging. Contrary to what we might like to believe, people do buy books by their covers. Neatness and eye appeal count. A proposal that is hard to handle or is not professional in appearance detracts from the presenter, his or her firm or department, and the overall plan. A few extra hours spent on making the written proposal look good can mean the difference between acceptance and rejection.
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