Heike Moeller May 10, 2021 Proposal
Keep your writing professional in tone without being stuffy. Although your reading audience may consist entirely of close associates, that does not mean your proposal can be dashed off like a personal note, full of slang and familiarities. Remember as well that English may not be the first language of everyone who listens to your presentation or reads your proposal. If the circumstance is important enough to call for a formal proposal, it requires a professional level of attention.
The rest of the story. Graphs, charts, line drawings, time lines, and other illustrations help convey information quickly and logically. Include them in your proposal in ways you think they would best clarify and complement the text, being careful not to separate them physically from the material to which they relate. That is, do not place illustrative items in the appendix because that encourages flipping pages back and forth as you are trying to present your case.
Cover letter. Because it tells your understanding of the project and states that you are the right person, department, or company to do the job, the cover letter is the most important element of the proposal; it is also the very last item to prepare before you make your presentation. Keep it short, no more than one page. State the problem in a sentence or two and tell what you intend to do about it. Do not forget to express your appreciation for the opportunity to submit your proposal.
The summary is not a substitute for the proposal itself. Rather, it is a quick and concise reference to what the proposal contains. Sometimes called an abstract, outline, or précis, the summary is a condensed statement of what the full proposal contains. During a personal presentation, it is useful both as an introduction and a wrap-up. Later on if it becomes necessary to return to the proposal for clarification of certain points, the summary serves as a convenient memory jogger. For these reasons you might consider using bulleted points when formatting your summary.
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