Sophie Moench November 19, 2021 Proposal
As you lay out your plan, try to keep in mind a couple of questions that your audience may not ask but will certainly be thinking: "What can we expect as a minimum outcome of your work?" and "What steps will you follow, and how will we know you (and we) are on target?"
Lead, do not read. Do not read to your listeners what they have before them on the printed page and are perfectly capable of reading themselves. Instead, rephrase, paraphrase, and elaborate as you describe the text in terms of concepts, procedures, and strategy. Before beginning your presentation, mark up a copy of your proposal with comments and amplifications of important points. Be cautious, however, about expanding on a topic in such a way that you commit yourself to actions outside the scope of your proposal.
Boilerplate has a limited shelf life. It grows stale and out of date before you realize it. Absolutely no less often than every six months you should review each one of the sections that you routinely include with your proposals. Do not rely upon an assistant to do this job for you because he or she may not have sufficiently current knowledge. Also, it`s you who are going to make the presentation to your client or supervisor, and, therefore, it`s you who will need to explain erroneous, incomplete, or perhaps even confidential information that somehow crept into your proposal.
The importance of packaging. Contrary to what we might like to believe, people do buy books by their covers. Neatness and eye appeal count. A proposal that is hard to handle or is not professional in appearance detracts from the presenter, his or her firm or department, and the overall plan. A few extra hours spent on making the written proposal look good can mean the difference between acceptance and rejection.
Express costs in terms of value rather than simply stating them as prices. That is, mention that a particular component or service may seem expensive, but you have included it because it is the most cost effective course to take and will save money in the long run. By raising the issue yourself, you indicate your expertise and professionalism while deflating potential resistance.
After you have written one proposal, you will find that the next one is easier and faster to write, and that you can re-use a lot of the same information in multiple proposals. But is important to customize each one to the specific recipient; that`s the difference between proposal writing and mass marketing.
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