Claudia Eggers December 26, 2021 Proposal
After determining that you have the attention of everyone present and there are no obstructions to proceeding, lead the group into the summary of your plan. Again, recap the points you intend to cover and ask for questions, responding in the same way as above.
Be aware that there may be a hidden audience whom you never see or even know about who reads your proposal after you have made your presentation; the CFO or comptroller who ultimately approves all invoices might be an example. Will that person(s) understand every point it contains without hearing you explain, "What that really means is this..."? Also remember that portions of the text may be read aloud. If a member of your audience asks, "What is our duty here where it says...," he or she should be able to read the passage smoothly without stumbling over a series of stilted phrases or hard-to-pronounce words or sounds.
At this point, you will have completed the first draft of your proposal. Congratulations! Now for the finishing touches. Have a qualified proofreader or editor read through your draft and fix any grammatical or spelling errors. It is always best to enlist someone who is not familiar with your ideas to do this. That person is much more likely to catch errors and ask important questions than someone who knows your proposal well. It would be especially embarrassing to submit an error-ridden proposal for an education project, would not it? After the words are perfect, make sure each page looks good, too. You might want to use visual details like splashes of color in titles or special bullet points to add interest, but keep the overall look professional.
Where do I start? After initial pleasantries are out of the way, start your presentation with your cover letter. I is your personal introduction to your audience, evidence that you understand the need for the project you are describing, and your statement that you are the right person or company to do the job. Call attention to the letter, physically take it from the proposal-remember, it should not be bound into the proposal itself-and hold it in both hands in front of you. That`s the cue for everyone else in the room to do likewise. They will do it if you do it.
Stay away from artsy typefaces and fonts and complicated page layouts. More often than not they only confuse the reader. Many proposal writers nowadays use formatting or desktop publishing programs for page design. Unless you are familiar with page makeup techniques, though, it is best to leave that kind of design to the professionals. And exercise some restraint in using charts and graphs to illustrate every individual item you describe. Sometimes a clearly written explanation works better than a graphic that you had to strain to create.
As you move through your presentation, speak conversationally to those around you. Remember that you are not lecturing to a university class or speaking to a Rotary Club. Your presentation is a business process-even though you may be demonstrating your technical know-how-and you are endeavoring to win a contract or an assignment. It won`t be possible for you to perform as an expert-the person or company right for this job-unless you receive the go-ahead from your audience. Much more depends at this point upon your ability to express how you intend to apply your expertise than what that expertise actually is.
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