Birgit Kuester November 10, 2021 Proposal
Be aware that there may be a hidden audience whom you never see or even know about who reads your proposal after you have made your presentation; the CFO or comptroller who ultimately approves all invoices might be an example. Will that person(s) understand every point it contains without hearing you explain, "What that really means is this..."? Also remember that portions of the text may be read aloud. If a member of your audience asks, "What is our duty here where it says...," he or she should be able to read the passage smoothly without stumbling over a series of stilted phrases or hard-to-pronounce words or sounds.
Your proposal is a business document. Do not stick it into a drugstore folder that makes it look like a term paper. Stapling a half dozen or fewer pages together is all right; if the whole document runs longer than that, place it in an appropriately sized three-ring notebook or add stiff front and back covers and bind it. Three-ring, spiral, and plastic comb bindings are inexpensive and allow the book to lie flat when opened.
Because we live in an imperfect world, there will indeed be times when you won`t reach every decision maker simultaneously. You may have to re-present your proposal to those persons who were unable to be present the first time around, or you may have to rely upon secondhand presentations from those to whom you spoke originally.
Be sure to match them up with the previous section, explaining how you can address the client`s needs, how the client will benefit from your proposed program, and what your proposal will cost to implement. Do not use generic sales jargon. Instead, be as specific as possible about what you plan to do. This section could contain a wide variety of topic pages, like Classes, Equipment, Schedule, Staff, Venues, Tutoring, Testing, Mentoring, Evaluation, and so forth--you will include whatever you need to thoroughly describe your proposal. At a bare minimum, you will want a Services Offered, Benefits, and a Cost Summary page in this section.
Proposal writing packages can make your proposal writing and formatting easier. A pre-designed proposal kit will include hundreds of templates, including all the ones mentioned above. You can find a page for almost any topic. The writing and details to include are up to you, but each template in a kit includes examples and instructions that remind you of typical information for that topic, so you will feel like you have a guide throughout the writing process.
A proposal is nothing more than a tool that you use to get an assignment. It should not be a blueprint for doing the job. After all, you certainly do not want to give away everything you know in your proposal so that your potential client or supervisor can simply pick it up and hand it over to someone else to implement. There is often a fine line between telling what you plan to do and telling how you plan to do it. The most effective proposals march boldly up to that line...and stop.
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