Brigitte Werfel April 16, 2021 Proposal
Summarize up front. Begin your proposal with an executive summary, preferably one that is no more than one page in length. Obviously, it is much easier to write the summary after the proposal is complete; doing so at the outset generally means extra work making revisions later on. In all likelihood your direction will change somewhat as you construct the document`s various parts.
Break up gray pages of solid type with bullets and lists that draw the reader`s eye to important points. Keep margins fairly wide (1½" is sufficient) to enable your audience to make notes. Number the pages so that you can easily direct your listeners to particular information.
Keep your writing professional in tone without being stuffy. Although your reading audience may consist entirely of close associates, that does not mean your proposal can be dashed off like a personal note, full of slang and familiarities. Remember as well that English may not be the first language of everyone who listens to your presentation or reads your proposal. If the circumstance is important enough to call for a formal proposal, it requires a professional level of attention.
Keeping the group together is sometimes difficult but always necessary. Just one person who insists upon leafing through the pages and making off-the-point comments and observations can quickly disrupt the flow of your presentation. You might ask him or her to make notes of items for clarification so that you can address each one at the conclusion of your presentation.
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