Heike Moeller December 3, 2021 Proposal
After you have thoroughly described what you want to do and how much it will cost, it`s time to tell the proposal readers all about you in the final section. What makes you or your organization qualified to take on this job? It is not enough to simply say "I can do it" or boast about how smart you are. Keep in mind that it is always best to provide evidence or testimonials from other parties than to do your own bragging. Do you have special Training, Certifications, or Education? Do you have an extensive Company History, a long list of Clients, or years of Experience in the field? Have you won Awards? Do you have Testimonials or Case Studies to offer to show how you have been successful in the past? Include any information that helps persuade the clients that you have the knowledge and professionalism to carry out your proposal promises.
Every project proposal contains at least some of these elements, though not necessarily in this order: cover letter, title page, table of contents, credentials and qualifications, statement of the problem and rationale for undertaking the job, goal(s) and supporting objectives, plan of operation, work or product measurement and evaluation, summary, cost, and appendices. How you organize, write, and deliver your proposal is essential to its success.
Keep your writing professional in tone without being stuffy. Although your reading audience may consist entirely of close associates, that does not mean your proposal can be dashed off like a personal note, full of slang and familiarities. Remember as well that English may not be the first language of everyone who listens to your presentation or reads your proposal. If the circumstance is important enough to call for a formal proposal, it requires a professional level of attention.
Your proposal is a business document. Do not stick it into a drugstore folder that makes it look like a term paper. Stapling a half dozen or fewer pages together is all right; if the whole document runs longer than that, place it in an appropriately sized three-ring notebook or add stiff front and back covers and bind it. Three-ring, spiral, and plastic comb bindings are inexpensive and allow the book to lie flat when opened.
Do you have an idea for a new educational program or service? Maybe you want to apply for a government grant for an after-school program for middle school kids, organize a private high school, or develop a network of tutors for hire. How are you going to get the money you need and explain your ideas to the influential people who can make it happen? The best way is to master the art of writing a proposal.
Similarly, if you encounter strong objections to the total cost, ask which parts of the proposal your audience thinks may be beyond its budget. Be prepared for some on-the-spot negotiations that will enable you to eliminate or make substitutions for items that are not deemed essential by your client or supervisor. Going into a proposal presentation without knowledge of alternatives is extremely disadvantageous for you and makes you appear unprepared.
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