Heike Moeller December 7, 2021 Proposal
Because the plan portion represents the meat of your proposal, it should summarize your strategy clearly and include time lines, opportunities for feedback, and provisions both for periodic evaluations and measurement of the end result. Two-way communications are extremely important to the success of most projects and, for that reason, should be built into each procedure and objective. Routine reports and approvals, explicitly provided for within your proposal, will help keep communications open and allay possible concerns during the course of the project. If your project must conform to regulatory standards, tell exactly how tests and verifications will occur. And if time or other constraints are prescribed by outside parties, describe the process you will use to satisfy those requirements.
Break up gray pages of solid type with bullets and lists that draw the reader`s eye to important points. Keep margins fairly wide (1½" is sufficient) to enable your audience to make notes. Number the pages so that you can easily direct your listeners to particular information.
Summarize up front. Begin your proposal with an executive summary, preferably one that is no more than one page in length. Obviously, it is much easier to write the summary after the proposal is complete; doing so at the outset generally means extra work making revisions later on. In all likelihood your direction will change somewhat as you construct the document`s various parts.
Be sure to match them up with the previous section, explaining how you can address the client`s needs, how the client will benefit from your proposed program, and what your proposal will cost to implement. Do not use generic sales jargon. Instead, be as specific as possible about what you plan to do. This section could contain a wide variety of topic pages, like Classes, Equipment, Schedule, Staff, Venues, Tutoring, Testing, Mentoring, Evaluation, and so forth--you will include whatever you need to thoroughly describe your proposal. At a bare minimum, you will want a Services Offered, Benefits, and a Cost Summary page in this section.
Some proposal writers know their field forward, backward, and sideways but are unable to express themselves well in print. If that is your situation, ask for help in writing your proposal. It is always better to collaborate with a competent writer than to risk losing the assignment.
Keeping the group together is sometimes difficult but always necessary. Just one person who insists upon leafing through the pages and making off-the-point comments and observations can quickly disrupt the flow of your presentation. You might ask him or her to make notes of items for clarification so that you can address each one at the conclusion of your presentation.