Natasha O'sullivan December 28, 2021 Proposal
All is not lost, however. Obstructionists can be very useful during your presentation because they raise issues and objections that you can effectively respond to and neutralize-especially when you are prepared to do so. Without overplaying or pandering to a troublesome member of your audience, accept criticism appreciatively and graciously and build upon it, emphasizing the positive points you are presenting.
Every word processing system includes a spell checker; it is there to be used. But do not depend upon it exclusively; proofread your work before submitting it. The best way to do that is to allow the proposal to sit for a day or two and then to read it aloud. You might also want to ask an associate to go over it before you make your presentation.
Watch your language. Nothing kills proposals faster than poor or careless writing. No matter how impressive your technical knowledge, familiarity with the field, or track record, a sloppily prepared proposal can doom your chances for success. Thoughtless and incomplete preparation or an untidy printed proposal reflects negatively on your ability to do the job, suggesting that you may be equally neglectful in your work.
Express costs in terms of value rather than simply stating them as prices. That is, mention that a particular component or service may seem expensive, but you have included it because it is the most cost effective course to take and will save money in the long run. By raising the issue yourself, you indicate your expertise and professionalism while deflating potential resistance.
If the proposal is more than 10 pages long, include a page-specific table of contents as a guide for the reader. After describing the problem and plan that are the bases for your proposal, follow those portions with references; biographies of the principals who will be involved in the task; a client and project list; credentials, licenses, and certifications; perhaps a glossary of terms; a list of illustrations; and any other supporting information.
In the first case, try to vary your presentation style somewhat from the initial meeting. Some of the previous group may be present, and if you run through your proposal the same way you did the first time, you may sound canned and flat. A fresh approach is much more likely to hold the interest of everyone in the room.
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