Natasha O'sullivan December 28, 2021 Proposal
In the first case, try to vary your presentation style somewhat from the initial meeting. Some of the previous group may be present, and if you run through your proposal the same way you did the first time, you may sound canned and flat. A fresh approach is much more likely to hold the interest of everyone in the room.
As you move through your presentation, speak conversationally to those around you. Remember that you are not lecturing to a university class or speaking to a Rotary Club. Your presentation is a business process-even though you may be demonstrating your technical know-how-and you are endeavoring to win a contract or an assignment. It won`t be possible for you to perform as an expert-the person or company right for this job-unless you receive the go-ahead from your audience. Much more depends at this point upon your ability to express how you intend to apply your expertise than what that expertise actually is.
Boilerplate has a limited shelf life. It grows stale and out of date before you realize it. Absolutely no less often than every six months you should review each one of the sections that you routinely include with your proposals. Do not rely upon an assistant to do this job for you because he or she may not have sufficiently current knowledge. Also, it`s you who are going to make the presentation to your client or supervisor, and, therefore, it`s you who will need to explain erroneous, incomplete, or perhaps even confidential information that somehow crept into your proposal.
The purpose of the proposal. Your proposal is a sales tool and should be used as such. It is a declaration of what you plan to do for your client or your supervisor as well as confirmation that you are the right person, department, or company to undertake the project. It should be well thought out, clearly written, adequately illustrated, and professionally presented. Anything less diminishes your chances of obtaining the job. No matter how competent you are and capable of doing the work, the simple truth is that you may not get the opportunity to demonstrate your skills if you prepare and present a proposal that fails to speak well of you.
The rest of the story. Graphs, charts, line drawings, time lines, and other illustrations help convey information quickly and logically. Include them in your proposal in ways you think they would best clarify and complement the text, being careful not to separate them physically from the material to which they relate. That is, do not place illustrative items in the appendix because that encourages flipping pages back and forth as you are trying to present your case.
After you have written one proposal, you will find that the next one is easier and faster to write, and that you can re-use a lot of the same information in multiple proposals. But is important to customize each one to the specific recipient; that`s the difference between proposal writing and mass marketing.
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