Brigitte Werfel September 29, 2021 Proposal
Because we live in an imperfect world, there will indeed be times when you won`t reach every decision maker simultaneously. You may have to re-present your proposal to those persons who were unable to be present the first time around, or you may have to rely upon secondhand presentations from those to whom you spoke originally.
Keep it simple. Use good quality paper stock-something with a high rag content has the best feel-and avoid colored papers. Rather than highlight, they tend to distract. Stick to eight point five x eleven size and fold flow charts, schematics, organizational charts, graphs, and other illustrations within the proposal itself. Larger sheets are difficult to file and quickly become dog-eared, a tattered appearance that will make your entire proposal look bad. If you are using large plans and drawings, list them as coded illustrations within the text of your proposal and submit them as separate exhibits.
Stay away from artsy typefaces and fonts and complicated page layouts. More often than not they only confuse the reader. Many proposal writers nowadays use formatting or desktop publishing programs for page design. Unless you are familiar with page makeup techniques, though, it is best to leave that kind of design to the professionals. And exercise some restraint in using charts and graphs to illustrate every individual item you describe. Sometimes a clearly written explanation works better than a graphic that you had to strain to create.
Boilerplate has a limited shelf life. It grows stale and out of date before you realize it. Absolutely no less often than every six months you should review each one of the sections that you routinely include with your proposals. Do not rely upon an assistant to do this job for you because he or she may not have sufficiently current knowledge. Also, it`s you who are going to make the presentation to your client or supervisor, and, therefore, it`s you who will need to explain erroneous, incomplete, or perhaps even confidential information that somehow crept into your proposal.
As you move through your presentation, speak conversationally to those around you. Remember that you are not lecturing to a university class or speaking to a Rotary Club. Your presentation is a business process-even though you may be demonstrating your technical know-how-and you are endeavoring to win a contract or an assignment. It won`t be possible for you to perform as an expert-the person or company right for this job-unless you receive the go-ahead from your audience. Much more depends at this point upon your ability to express how you intend to apply your expertise than what that expertise actually is.
Some proposal writers know their field forward, backward, and sideways but are unable to express themselves well in print. If that is your situation, ask for help in writing your proposal. It is always better to collaborate with a competent writer than to risk losing the assignment.
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