Marketing Strategy Proposal Example
Heike Moeller October 4, 2021 Proposal
Hey, fellow marketers, today we're going to talk about is strategic marketing or marketing strategy. What is marketing strategy?, what is any strategy?. It's your plan, it's your plan of attack, it's your plan to win, it's your plan to reach out to customers. It's your plan to figure out where we're going to sell your stuff. It's your plan how you're going to communicate with those customers. It's taking that marketing mix and figuring out our plan to succeed.
So, if we're trying to figure out how we're going to succeed with the product. We're going to try to succeed how to work in a certain niche of an industry. That's our marketing strategy. We're going to figure out how we're going to win in these different areas. And if we look at it in terms of our product, what's our marketing strategy for our product. We're going to think about what the processes should we offer to our clients that are going to find value, and they're going to find value when they're going to buy it. We're going to think of those things. If we look at in terms of price, we've got to determine the value that the target market has about those products, about those services. We have to figure that out. That's going to be part of our strategy.
But also we might want to have a strategy in order to get the value across to them, because they might not realize why our product is going to be perfect for them. Why is it that a burger at McDonald's is $1, but a burger at a bar is like 10 bucks. What's the difference? Where's that in there? Like, it's part of your strategy is going to be explaining why the price is different? What more are you getting out of it? If I'm coming out with a new computer, do I want to have it at Walmart? Because it can be in more stores. Or do I have it best buy? Because it's going to be perceived to be a fancy. Or more advanced computer ? Because it's at Best Buy vs Walmart. I mean, these are things you're going to be thinking about the strategy. Where do we release it for movies ?. Ok, our part of our strategy is our release date, right? Are we going to release it at the beginning of the summer, so they have all summer to watch it. Or do we do it right before the winter holidays, so people watch while they're home for the winter holidays. Or they put it on a random October, because it's a horror movie.
These are things you're going to think about. These are things that you're going to. Your marketing team is going to strategize around. And thing is, you're going to take a lot of things into consideration, your customers, your competition, the industry in general. We have to think about that, right? And of course, you're going to look at your communication strategy. How we're going to let people know about our new product, how we're going to let them know about our pricing wire, what's our value, why we're so great, why we're so better than everybody else, or at least better than them, or why they should buy us instead.
All these things go into your marketing strategy. Because what we want to do is we want to use our marketing strategy to help us figure out a way where we should focus. Where should we focus, so we can develop a competitive, and hopefully a sustainable competitive advantage. So we can constantly stay in front of our competition.
And so what you're looking for? If you look about this in like Mobile Phones. If you think of a marketing strategy here, first of all, the company has to identify what market are we going for. Are you going for the personal phone, are you going for the business phone, are you going for the little kid phone, are you going for the home phone? Each one of these markets you go for might have something different they're looking for.
Because you think about if I'm going for the business market, if I'm AT&T. What can I do. How can I get business to sign up with us. Like, well, I tell you what if you let us be your official phone company will give all of your workers 15% off their AT&T bill. Well, heck, we can get this deal, and our employees get a benefit that might be something we look at, right? And so you look at that, or maybe you look at professional phones, phones that are tailored for a certain market. You know, you see people have their OtterBox. You know, case their phone falls and crashes. Well, there are some businesses and industries that's really common. They fall in crashing and mushed. Possibly we have the super tough phone industry. And so we want to be out to help them. I mean, that's what OtterBox does. That's a whole industry.
And we start to do is with our strategy. We start to figure out what's our niche going to be. You know, back in the day, Blackberries were all about. You know we are the business phone. We've got the actual physical type keyboard kind of thing. We have our own servers. We have on encryption. We're doing all these things to make it. So, this is going to be run safe, and that was their niche. That's what they went for. Everything was about that, but then everybody had, or everybody has smartphones then. And that's specially having kind of away.
So what happens is you have to change your strategy. Look, I mean, Apple with their iPhone came out as hey, look, where the mp3 phone camera replacement. They didn't go for the business market right away, but businesses eventually went over to them. Because they said, look, we can use Apple. It's fine. The iPhone works just as well. We'll just do that, and blackberry needed a straight change their strategy. Like, look, how do we keep that business core niche, because your business strategy isn't set, it's not like you're making it seem that it gives you a rough idea. It's kind of like your GPS. It gives an idea of how to get there, but along the way you might have an accident, or they might be a detour that you have to take, and you got to be ready for that. So you develop your marketing strategies. You really have to think is what happens if my competitors do this. What if our suppliers can deliver on that. We have to think about those things, and put it all together, and that gives us our strategy.
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