Brigitte Werfel September 24, 2021 Proposal
Lead, do not read. Do not read to your listeners what they have before them on the printed page and are perfectly capable of reading themselves. Instead, rephrase, paraphrase, and elaborate as you describe the text in terms of concepts, procedures, and strategy. Before beginning your presentation, mark up a copy of your proposal with comments and amplifications of important points. Be cautious, however, about expanding on a topic in such a way that you commit yourself to actions outside the scope of your proposal.
The importance of packaging. Contrary to what we might like to believe, people do buy books by their covers. Neatness and eye appeal count. A proposal that is hard to handle or is not professional in appearance detracts from the presenter, his or her firm or department, and the overall plan. A few extra hours spent on making the written proposal look good can mean the difference between acceptance and rejection.
Write conversationally. Brief but complete should be your goal. Even if your subject is highly technical, imagine that the person to whom you are writing is sitting across the table from you as you write and you are speaking directly to him or her. We are all a little more careful-more formal-when we write than when we speak, but it serves no good purpose to use flowery language and unnecessarily obscure or pretentious terminology. If there is any doubt whatsoever in your mind that a word or phrase might be misunderstood or foreign to your audience, define it. Those persons who are already familiar with the term will not be offended. Write in complete sentences as much as possible, even when listing numbered or bulleted points.
A word about organizing. Before actually starting to write any part of your proposal, think about what you want to put into it-and what you prefer to leave out. A logical, sequential construction becomes an outline that enables you to move through your oral presentation smoothly and thoroughly, developing both your narrative and your qualifications for the job as you go.