Heike Moeller September 27, 2021 Proposal
Every word processing system includes a spell checker; it is there to be used. But do not depend upon it exclusively; proofread your work before submitting it. The best way to do that is to allow the proposal to sit for a day or two and then to read it aloud. You might also want to ask an associate to go over it before you make your presentation.
Do you have an idea for a new educational program or service? Maybe you want to apply for a government grant for an after-school program for middle school kids, organize a private high school, or develop a network of tutors for hire. How are you going to get the money you need and explain your ideas to the influential people who can make it happen? The best way is to master the art of writing a proposal.
The problem and the plan. The primary section of the proposal describes the problem or project as you see it. That bears repeating: State your understanding of the need and circumstances that prompted your submitting the proposal. Explain the rationale for action. That is, tell your audience what their problem is and why they need your expertise and assistance. Do not assume they know. Define the scope of the undertaking and the solutions and goals you intend to achieve, describing each in terms of discrete objectives.
Summarize up front. Begin your proposal with an executive summary, preferably one that is no more than one page in length. Obviously, it is much easier to write the summary after the proposal is complete; doing so at the outset generally means extra work making revisions later on. In all likelihood your direction will change somewhat as you construct the document`s various parts.
The first relates to the project`s overall goal. If you are clear in your written and oral presentations, your audience will know precisely what accomplishments they can expect to see upon completion of the project. The second question is a little more difficult to answer because you may wish to state incremental and final results without fully revealing your methodology and procedures. Your client or supervisor needs to know what to expect of course. But describing each and every step of your performance may be overkill and, in some cases, could actually jeopardize your winning the contract or assignment.
A proposal is nothing more than a tool that you use to get an assignment. It should not be a blueprint for doing the job. After all, you certainly do not want to give away everything you know in your proposal so that your potential client or supervisor can simply pick it up and hand it over to someone else to implement. There is often a fine line between telling what you plan to do and telling how you plan to do it. The most effective proposals march boldly up to that line...and stop.
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