Heike Moeller September 27, 2021 Proposal
Laser print your document using an easy-to-read typeface. Serif type is much more readable than sans serif. Ten-point is probably a large enough type size unless you know that one or more reviewers has difficulty reading small print-then go up to 11- or 12-point. Do not justify (align) the right-hand margin of your text. True, it looks neater, but it is much harder to read, especially if your printer leaves gaping spaces between words.
The summary is not a substitute for the proposal itself. Rather, it is a quick and concise reference to what the proposal contains. Sometimes called an abstract, outline, or précis, the summary is a condensed statement of what the full proposal contains. During a personal presentation, it is useful both as an introduction and a wrap-up. Later on if it becomes necessary to return to the proposal for clarification of certain points, the summary serves as a convenient memory jogger. For these reasons you might consider using bulleted points when formatting your summary.
The problem and the plan. The primary section of the proposal describes the problem or project as you see it. That bears repeating: State your understanding of the need and circumstances that prompted your submitting the proposal. Explain the rationale for action. That is, tell your audience what their problem is and why they need your expertise and assistance. Do not assume they know. Define the scope of the undertaking and the solutions and goals you intend to achieve, describing each in terms of discrete objectives.
A word about organizing. Before actually starting to write any part of your proposal, think about what you want to put into it-and what you prefer to leave out. A logical, sequential construction becomes an outline that enables you to move through your oral presentation smoothly and thoroughly, developing both your narrative and your qualifications for the job as you go.
The importance of packaging. Contrary to what we might like to believe, people do buy books by their covers. Neatness and eye appeal count. A proposal that is hard to handle or is not professional in appearance detracts from the presenter, his or her firm or department, and the overall plan. A few extra hours spent on making the written proposal look good can mean the difference between acceptance and rejection.
The purpose of the proposal. Your proposal is a sales tool and should be used as such. It is a declaration of what you plan to do for your client or your supervisor as well as confirmation that you are the right person, department, or company to undertake the project. It should be well thought out, clearly written, adequately illustrated, and professionally presented. Anything less diminishes your chances of obtaining the job. No matter how competent you are and capable of doing the work, the simple truth is that you may not get the opportunity to demonstrate your skills if you prepare and present a proposal that fails to speak well of you.
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