Heike Moeller September 27, 2021 Proposal
Be aware that there may be a hidden audience whom you never see or even know about who reads your proposal after you have made your presentation; the CFO or comptroller who ultimately approves all invoices might be an example. Will that person(s) understand every point it contains without hearing you explain, "What that really means is this..."? Also remember that portions of the text may be read aloud. If a member of your audience asks, "What is our duty here where it says...," he or she should be able to read the passage smoothly without stumbling over a series of stilted phrases or hard-to-pronounce words or sounds.
A word about organizing. Before actually starting to write any part of your proposal, think about what you want to put into it-and what you prefer to leave out. A logical, sequential construction becomes an outline that enables you to move through your oral presentation smoothly and thoroughly, developing both your narrative and your qualifications for the job as you go.
After you have thoroughly described what you want to do and how much it will cost, it`s time to tell the proposal readers all about you in the final section. What makes you or your organization qualified to take on this job? It is not enough to simply say "I can do it" or boast about how smart you are. Keep in mind that it is always best to provide evidence or testimonials from other parties than to do your own bragging. Do you have special Training, Certifications, or Education? Do you have an extensive Company History, a long list of Clients, or years of Experience in the field? Have you won Awards? Do you have Testimonials or Case Studies to offer to show how you have been successful in the past? Include any information that helps persuade the clients that you have the knowledge and professionalism to carry out your proposal promises.
After you have written one proposal, you will find that the next one is easier and faster to write, and that you can re-use a lot of the same information in multiple proposals. But is important to customize each one to the specific recipient; that`s the difference between proposal writing and mass marketing.
As you lay out your plan, try to keep in mind a couple of questions that your audience may not ask but will certainly be thinking: "What can we expect as a minimum outcome of your work?" and "What steps will you follow, and how will we know you (and we) are on target?"
Depending on what you are proposing, the readers you want to target might be members of a grant committee, potential students, parents of students, teachers, school administrators, a loan committee, or a governmental organization. It is important to consider them carefully, and tailor your information to them. What do they want to know? What concerns might they have? Are there scheduling or budget restrictions? At the very least, this client-oriented section should have a Requirements page that summarizes what they have asked for, or what you believe they need. You may also want pages like Schedule, Deadlines, Limitations, Budget, Goals, Considerations, Special Needs, and so forth, to describe in detail your understanding of what the client needs. This is not yet the time to brag about your proposed program or your organization. Keep this section focused on information about what the client wants or needs.
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