Writing a professional business proposal can be a challenging task for most of the companies, like startup companies or small and medium size companies. Now proposal is a document where you showcase your products or services to a prospect or a lead, that is that document is called as proposal. You have to understand proposal is a different document, and quotation is a different thing.
This is a tip for any piece of writing. If you exaggerate your words and exceed it without any limit, and you don't put any limit to your words, instead of clearing that point, or instead of delivering a clear point, or clear message to your audience, you make it ambiguous. And when ambiguity is there, nothing is clear. So that means, it all is going to be just collapsed down.
Why is it important to send a proposal to a prospect, when you can send the same pricing on WhatsApp or email or social media messaging platform. Why it is essential to send a formatted proposal, because when you send a professional formatted proposal, a very nicely documented proposal. That will definitely look more professional, that will also add value to the brand. If you are a brand owner, if you are a business owner, that will add value to your brand, the client will see you as a brand, and a very professional company. So certainly, there will be more chances of they trusting you, good professional company, good systematically, they are doing everything, so that will absolutely help them to trust you. And you will be able to convert that prospect, or you will be able to close that faster. So, that is the reason why sending a very nicely formatted proposal is essential in businesses. So, let's get straight to the point, hehe.
Executive summary like is an abstract in a report. This is one- or two-page summary of your product or your service, and how it meets the requirements and exceeds expectations.
And how you can compare it with the other products in the market that are present. So you have to know that, what currently exists in the market. What kind of products are there. For example, your company is based on food, and then you will see that including computing products or services in that. And how does your solution compare? But, what product you are going to bring, and you are going to introduce to the world. How it should be compared on what basis you need to compare. So you're just not going to think on it, you're also going to write this as into your report.
Proposal is basically how we need to share that idea. This is what our question is. So, for that idea, we need to share who we are, what we are going to do, where, when, why, and how. Make it clear and concise. Don't waste words, and don't exaggerate. Well-supported reasoning to demonstrate your product or service.
Any person who is jiggling with them, that, his, or her business ideas, they are going to not keep in mind how they need to convince to person only on the basis of the product. They also need to know the value of that product into the market. When you enter into the market, you know that there are competitors. So, before manufacturing that product, and before manufacturer, even writing that proposal, you need to know that what actually what is there in the market already. So how you need to exclude the things, and how you need to include to compete with the market. So that you are going to develop a product that is actually giving a tough time to your competitors.
I don't know if somebody has told you, have told you or not. But abstract is always written at the end of any proposal writing, or any restart writing, or article writing. Before that, you write down all the details of that. Abstract basically is a glimpse of your whole report. In which you shortly describe what you have written in that whole report. So if somebody just wanted to know that what type of report you have written, or what type of proposal you have for the business, they just need to write read out that summary. And then, if it needs to their needs, they need to go for the details of it, otherwise they don't need. So, that's why we write down this executive summary.
Background writing is basically a kind of history which we call as reviews. So, what product you are going to have for the selling purpose. And you need to tell the history of that product. Along with it, you will tell all the history of your services, how your company worked since the past years, what is your company actually is about. And what kind of thought you have when you are going to deal, make a deal with the buyer or the other companies. So your focusing point is what everything related to, that you will write down in the background. Each of these details are important. You can't eliminate one of them when you are just going to write down.
Well, how to write a food business proposal? Broadly, it has the following elements;
So, cover page of any proposal is based on the title page with name, title,date, and specific reference to request for proposal if applicable. Like, if that is with the reference to something or someone you need to write it down at the end of it, at the end of that title page. Otherwise, you don't need to go for it. You can just stop it with a company logo. Isn't that sad.
So, how to write a food business proposal? Broadly, it has the following elements;