Commercial Proposal Sample

Sarah Neudorf July 5, 2021 Proposal

Where do I start? After initial pleasantries are out of the way, start your presentation with your cover letter. I is your personal introduction to your audience, evidence that you understand the need for the project you are describing, and your statement that you are the right person or company to do the job. Call attention to the letter, physically take it from the proposal-remember, it should not be bound into the proposal itself-and hold it in both hands in front of you. That`s the cue for everyone else in the room to do likewise. They will do it if you do it.

Show and tell. Resist, even to the point of seeming obstreperous, all requests to "just mail it to us." Anything short of a face-to-face meeting will inevitably detract from your proposal. After all, your proposal is meant to sell more than your services; it also sells you.

Requests for proposals (RFP). Although your firm or department over the years may have developed a format for preparation of bids and proposals, it is sometimes necessary that you adapt your design. Requests for proposals (RFP) issued by large corporations or governmental agencies often require that each proposal conform to their very specific formats.

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Let`s break down those sections further. The introduction section is the shortest. The very first thing you will want for your proposal is a Cover Letter. A Cover Letter should be brief, and it should contain the following four elements: a brief explanation of who you are, a statement about why you are submitting this proposal at this time, a statement of what you want the reader to do after reading your proposal--call for a meeting, sign the contract, etc., and all your contact information so the reader can easily call you with questions or to accept your proposal.